Jason Tabbara News, Ottawa, Canada speaks about Guerrilla Marketing Tactics to Boost Cause

A cause can be a campaign, awareness, brand building or anything that needs a strong influential hype, and if you are planning to gain utmost exposure without breaking the bank then you are in the right place. But before we dive in further, let’s first understand what is Guerrilla marketing?

Guerrilla marketing is more like an advertisement with surprising or unconventional interaction, and makes a lot of people think, ‘wow.’ Though there are some who think of Guerrilla marketing as a combative form of communication. As per Jason Tabbara, Ottawa, Canada, it’s more like an unconventional form of marketing which seizes passerby attention and sends the message without even interrupting them. Its significance is well understood when it is observed. Once you understand the sub-category of Guerrilla marketing, you’ll be able to outline one for your cause.

№1 — Outdoor Guerrilla Marketing — Suited for the urban environment like on a statue or street artwork.

№2 — Indoor Guerrilla Marketing — Suited for indoor locations like shops, stations, malls or universities.

№3 — Event Ambush Guerrilla Marketing — In an event, exhibition, trade show or sporting game.

№4 — Experimental Guerrilla Marketing — Executed in a way for maximum interaction.

Creative Guerrilla Marketing Tactics To Become Sensational and Trendsetter
In clear-cut language, Guerrilla marketing adds a purpose to your overall marketing. Now that you have understood its significance, it’s time to dive in further and explore creative Guerrilla marketing tactics to boost your brand and cause.

#1 STICKERS — Yes stickers, it’s like a profiled investment you can ever make for brand or case awareness, especially if you travel a lot around the country to promote. It’s a handy Guerrilla marketing and you can put them on signs or poles.

#2 Reverse Graffiti — In reverse graffiti Guerrilla marketing, instead of marketing a surface, we generally remove dirt and grime from the wall or street and aim to create an all-natural marking message. All you need to do is put a stencil on a wall or sidewalk and then wash the uncovered space.

#3 Contextual Marketing — If you are looking for something in printing, then contextual marketing will absolutely serve the purpose. Contextual marketing emphasis on advanced behavioral targeting where the entire ad has to be shaken up to a particular need and fervently helps in cultivating meaningful conversation.

#4 Creative Product Placement — A creative product placement is all about adding a surprising element that customer wasn’t even expecting at that moment. It could be like a hidden message inside a cake or inside a champing.

These were just a few of them, and certainly, there are more. The best thing about Guerrilla marketing is that it’s cheap to execute, pushes you to think out-of-the-box and is considered as the best method to drive positive word of mouth. But remember that mysterious message can be misunderstood sometimes and you’ve got to be careful with what you’re creating or illustrating. To get the latest insights like this, do subscribe to Jason Tabbara News in Ottawa, Canada.

Reference Post: https://influentialbusinessman.com/jason-tabbara-news-ottawa-canada-speaks-about-guerrilla-marketing-tactics-to-boost-cause/