Wednesday, July 3, 2019

Jason Tabbara News in Ottawa, Canada – How Entrepreneur Find Gap in Established Market?

Jason Tabbara, Ottawa, Canada – Finding a gap and then filling that gap is the key factor to succeed in business, and if you have found a gap in a well-established market, you’re on the verge of thriving and revolutionizing with pioneering products or services.


 It’s a grey area where you can dominate and that’s why many companies put their massive effort to find the gap in the market. That area usually has small possibilities for someone else and exceeds your domination. In other languages, it’s a niche where you are the only one dominating and also lucrative for your entrepreneurial growth. But how do you find a space where the competition is low and where you will be the only unique player?

#1 Conduct the SWOT Analysis of Markets. SWOT is Strength, Weakness, Opportunity and Threat. You might have come up with an idea or vision that only you as an entrepreneur understand its importance. But it is very difficult to craft a remarkable business out of it because that requires precision and planning. Hence, with the SWOT analysis of the market, you would eventually determine the proper pictorial of the market and can see if the current condition is promising enough to make a viable decision or not.

#2 Find A Niche Where You Can Succeed. A niche is a small but profitable untapped market that requires focused attention by marketers and provides lucrative opportunities to dominate. It could be related to personal finance, relationship & dating, home security, baby care, musical instrument, or anything else.

#3 Copy and Improvise. The best way to find a way in the market is to copy someone’s product, find a gap and then improvise on it. By doing you, you’re providing a better version than the existing product and even the people prefer buying an improved product. This usually requires a well-thought consideration on:

•           Competence and Strength.
•           Extra Value You Are Willing for Customers to Fill That Gap.
•           UNIQUE SELLING PROPOSITION (USP)

It’s more like a game of why your product is better than others? Hence, you need to make sure that your product is innovatively designed to offer a better, more valuable proposition.

#4 Research On The Trend. A trend is a notion or general direction which is becoming popular among the audience and are highly in demand. All you need to do is figure out a way to tap into the market and uncover the possibilities. Some of the latest trends in the business world are Artificial Intelligence, BlockChain for marketing, Mobile Technology, etc. In most of the cases, #hashtag does the talking.

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Reference Post: https://jasontabbara.com/jason-tabbara-news-in-ottawa-canada-how-entrepreneur-find-gap-in-established-market/

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