An online business can be frustrating if your business is stumbled on sales and your marketer is constantly researching what went wrong? — Jason Tabbara, Ottawa, Canada.
Customer psychology is a fascinating field to study but once you’re able to understand their behavior, you’ll unlock a mantra to persuade. In this digital realm, businesses are constantly researching and investing a lot to understand psychological principles and consumer behaviorism. By understanding how online users search, shop, select or compare things to buy, evidently, it helps in getting maximum clinch on sales.
Today, big brands like Amazon and Netflix are investing in loads of understanding consumer psychology in order to build a strong customer retention strategy. Hence, if you are aiming to be the best online seller on this plant, you’ve got to understand the psychological principle to get in the mind of the customer.
Jason Tabbara, founder and chairman of Campustree in Ottawa, Canada, is presenting you some of the tried and tested consumer psychology strategy. So without any further discussion, let’s get started.
#1 REVIEWS — Today’s customer search and research a lot before making a purchase decision and reviews shall be the first or last thing they usually look at. The reason for that is that users need social proof and prefer the opinion of other customers. In these circumstances, a genuine review or positive feedback connects the buyers and they are immediately attached to the purchasing process.
#2 ONLINE BUYERS PREFER TO REMAIN CONSISTENT WITH THEIR WORDS — It has been observed that 80% of the customers are likely to remain consistent (as long as the organization remains committed) with their actions like Subscribe To Newsletter For Offers or Signup For A Demo. There’s a high chance of buying products from you and your sales might increase even more.
#3 ONLINE BUYERS ARE PRICE & VALUE CONSCIOUS — As we said above, customers prefer to search & research a lot in order to pick the best one out of the pool, and the value they get at a given price certainly drives their action.
#4 USE MODELS CUSTOMER CAN EASILY CONNECT WITH — While shopping, most customers prefer to get clear hallucinations on how they will look in specific dresses or accessories. Hence, by demonstrating the look and quality of accessories through a model, they can easily relate and get a clear-cut pictorial on how they will look.
Knowing your audience is just the beginning and provides a pathway for massive sales. To keep yourself updated with informative blogs like this, do subscribe to Jason Tabbara News in Ottawa, Canada today…!!
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